Cujo joins Signature Series lineup

Picture of Curtis Joseph and original painting of mask by Joe Evans
Original painting of Cujo’s mask by Joe Evans

TORONTO AND BAYSVILLE (January 16, 2014) — Lake of Bays Brewing Company and the NHL Alumni Association proudly announce that Curtis Joseph is the next hockey legend to be honoured in their Signature Series lineup of limited-release beers. The Cujo brew is scheduled to be released in early March. Renowned throughout the 1990s for his lightning reflexes and his post-season prowess with St. Louis, Edmonton, and Toronto, the man in the rabid dog mask notched an astounding 448 wins during his 21-year professional career in net (1989-2010). An exemplary leader and fearsome opponent, CuJo represented Canada at the World Championships and World Cup of Hockey in 1996, and in Salt Lake City in 2002 helped bring home the gold. INTRODUCING: CUJO IMPERIAL GOLDEN ALE

CUJO-Imperial Golden Ale, bottle design as of January 21, 2014Two-row pale malt and American cascade hops give this Imperial Golden Ale an aromatic hint of citrus, toasted grains and caramel. Magnum hops balance it off with a gentle bittering — IBUs clock in at 34 — curbing the sweetness and quenching the palate. 8% alc./vol.

AVAILABILITY Signature Series beers are sold online as part of the Signature Series Club, a four-release line-up of limited-edition brews and collectables available throughout Ontario. Go to SignatureSeriesClub.com to learn more and to reserve yours. The individual Signature Series brews are also sold as stand-alone purchases available for a limited time at some LCBOs. Go to BeerFinder.ca on your smartphone to find the ones nearest you. (They sell out quickly so a call to the store before heading out is recommended.) BACKGROUNDER In June of 2013, the NHL Alumni Association inked a partnership with Lake of Bays Brewing Company to produce a family of hockey-themed beers. Royalties from all NHLAA beer sales go toward the work of the Alumni. Their first beer, Top Shelf Classic Lager, available in tall cans year-round, was released in October. China Wall, their second release, and the first of the Signature Series, was released in December.

A visit from Johnny Bower

Johnny Bower and some young fans, January 18, 2014
Johnny and some young fans at Boston Pizza on Front Street in Toronto

January 18, 2014 – None other than Mr. Johnny Bower himself dropped by to say hello, sign some bottles of China Wall and to pose for a few photos, brightening up a chilly January afternoon on Scotiabank Hockey Day in Canada.

Johnny first stopped by the Summerhill LCBO — quite a place, if you’ve never been there do check it out — and then later spent some time at Boston Pizza on Front Street.

Johnny Bower signing a photo of himself from the 1960s.
Many thanks Reg and our friends at the LCBO, Lauren, Mike, Nick and the Boston Pizza crew, and Debbie and Dylan from the NHL Alumni Association.

And most of all, thank you, Mr. Bower, for sharing some stories about your legendary career, and for being your gracious self. It was great to meet you.

From Darren, Scott, Adam and the rest of us at Lake of Bays Brewing Company.

Click on any of the images here to visit our Flickr page and view our photo album from the day. Contact us directly if you would like a high resolution copy of any of them.

Johnny Bower, January 18, 2014

Tillson, Darren Smith, Johnny Bower, Graham McIntosh, Antonia Smith, Scott Harkness and Adam Evans.
Teresa Allinson, Tamsen Tillson, Darren Smith, Johnny Bower, Graham McIntosh, Antonia Smith, Scott Harkness and Adam Evans.

China Wall 'Does the man proud' – Globe and Mail

CHINA WALL REVIEW IN GLOBE AND MAIL

Picture of China Wall as Pick of the Week in the Globe and Mail
January 12, 2014 – China Wall – Johnny Bower Vienna Dark Lager was pick of the week in the Globe and Mail for the week of January 9, 2014.

“The beer, sold in a 750-millilitre bottle, does the man proud,” writes reviewer Beppi Crosariol. Read the full article here.

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Media enquiries, contact Lake of Bays Brewing Marketing Manager Tamsen Tillson at tamsen@lakeofbaysbrewing.ca

 

Baby it's cold!

January 2, 2014, BAYSVILLE —  The mercury may be a wee bit low for comfort, but buck up, bundle up, and get out there. There’s plenty to keep our engines running at Lake of Bays Brewing Company.

January 4, 2014: NHL Alumni Tour is playing in Bracebridge to raise dollars for local charities. Tickets are $22, but if you follow us on Twitter or Facebook you could win tickets! For more about the tourney go to benefithockey.com

January 16-18: London Food & Wine Show. Arrive hungry, and thirsty! Look for Lake of Bays Brewing Company. More about the show and how to get your tickets here.

January 18: Johnny Bower himself, one of the greatest goaltenders of all time and the honouree of our Signature Series tribute brew China Wall, will be appearing at the LCBO Toronto Summerhill on January 18, Hockey Day in Canada. He will be signing bottles of China Wall and chatting up visitors from about 1:30 to 2:15, and then he’ll be heading to Boston Pizza on Front Street for more of the same. Come meet one of the greatest hockey legends of all time.

January 24-26: National Bridal Show, Toronto – Your special day deserves special beer, don’t you think? Go say hello to Nadine, who’s bringing Lake of Bays to the National Bridal Show, at the Direct Energy Centre, Exhibition Place Toronto.

January 25: Hockey Night in Haliburton. Come see the world premiere of There’s Something in the Water, a riveting documentary that follows the rise of Haliburton’s many sons who have become hockey sensations. You can view the trailer here. Organizers are shooting for 2,000 to 3,000 attendees, making this event the biggest Haliburton has ever seen. Read a Highlander article about the event.

February 1: Launch of Spring Maple Belgian Blonde Ale. Brewed in association with the Ontario Maple Syrup Producers Association using Ontario maple syrup, this limited-edition seasonal ale was a real hit last year. Look for it at the LCBO and at select licensees using beerfinder.ca on your smartphone.

And remember, the days are getting longer! Before you know it you’ll be sipping a cold one on the dock.

 

 

Special hours, special beer over Christmas

Christmas mouse!December 18, 2013 – Out doing some shopping? Looking for a special gift for the beer-lover in your family? Looking for a break from shopping? Stop by the brewery and say hello and enjoy a glass of fresh and delicious craft beer.

Picture of cranberriesWe are open extra hours during the Christmas season, PLUS to up the festivity quotient even further, we have a special one-off Christmas beer for you to try.

On Saturday December 21 we are putting two kegs of Christmas Cranberry Lager on tap. Enjoy a glass or fill up your growler and take some home to the fam-damily. This lager clocks in at 4.2% alc./vol. When it’s gone it’s gone!

Christmas hours:

Friday December 20: 12 – 5
Saturday December 21: 9 – 5
Sunday December 22: 11 – 2
Monday Dec 23: 10 – 3
Tuesday December 24: 10 – 3

CLOSED CHRISTMAS DAY AND BOXING DAY

Friday December 27: 12 – 5
Saturday December 28: 9 – 5
Sunday December 29: 10 – 3
Monday December 30: 10 – 3
Tuesday December 31: 10 – 3

CLOSED NEW YEAR’S DAY. (You probably won’t want any beer that day anyway.)

Hope to see you here!

HAPPY DECEMBER, FROM BEAUTIFUL BAYSVILLE

December 6, 2013 — Happy December! We hope you’re enjoying the chilly weather and the runup to winter solstice. Here’s what’s going on around the brewery and around Lake of Bays.


Signature Series Club - only $50 - introductory offerINTRODUCING

Signature Series Club

A lineup of limited-edition beers and collectables, available exclusively online for $50. Makes a great, truly unique, gift. Your loved-one is highly unlikely to receive two of these!

UPDATE DECEMBER 13, 2013: PLEASE NOTE THAT THE CHINA WALL, JOHNNY BOWER VIENNA DARK LAGER, IS SOLD OUT. SIGNATURE SERIES CLUB ORDERS GOING FORWARD WILL FEATURE THE NEXT FOUR RELEASES. THE HOCKEY LEGEND FEATURED IN THE NEXT RELEASE WILL BE ANNOUNCED SHORTLY.

Go to SignatureSeriesClub.com for more about Signature Series Club. Read the full press release here.

(Tip: To stay up-to-date on our latest news we invite you to add yourself to our e-news list(s). Click the link on the right-hand column. Really there’s no downside. We promise not to spam you. We don’t share your information, and you can unsubscribe at any time with the click of a button.)


NEW LIMITED-EDITION BREW

Introducing China Wall – Johnny Bower, a delicious Vienna Dark Lager that clocks in at 7% alc./vol. Paying tribute to one of the greatest goaltenders of all time, this is the first brew featured in the Signature Series Club. A very limited number of bottles are available at the LCBO.

Click below for a download printable PDF information page with tasting notes. China Wall – Information Page


picture of bottle and glass of Old North Mocha PorterSEASONAL BEER CURRENTLY AVAILABLE

Old North Mocha Porter is now available at the LCBO and at select pubs and restaurants across Ontario. Click the image to view the information page on the Lake of Bays Brewing Company website or click here.

Go to BeerFinder.ca on your smartphone (your computer will work fine too!) to find out where you can get it near you.


AROUND LAKE OF BAYS

Don’t know if you know this, but Lake of Bays is an amazing place to be. If you want to know more about this place we call home, here’s a handy new online resource. Whether you are a visitor, cottager, or year-round resident, Around Lake of Bays (www.aroundlakeofbays.ca) is your one-stop resource to all the fun and fabulous things to do and see in and around Lake of Bays Township, spring, summer, fall and yes! winter.

This not-for-profit community initiative is funded by RTO12 and Lake of Bays Brewing Company.


TOP SHELF CLASSIC LAGER

Scored one yet?

The first brew of the NHL Alumni Association, launched in October, Top Shelf Classic Lager is now available in more than 360 LCBOs and bars and restaurants across Ontario.

Read all about it here.

Find out where you can get yours at BeerFinder.ca on your smartphone.


WHAT FUN! SANTA CLAUS PARADE IN BAYSVILLE SUNDAY DECEMBER 8!

Do you love Santa Claus parades? You’ll never see another like this one! Yes, we looped through downtown Baysville. (Pop. 300) — twice! We were very popular this year. We gave candy to the kids and free Top Shelf vouchers to the big kids. And remember, the brewery is open all year round, and we love visitors. Check open hours before you come. (Right sidebar.)

Press Release: Introducing Signature Series Club

Signature Series Club - only $50 - introductory offerTORONTO AND BAYSVILLE (December 6, 2013)

Ontario craft beer and hockey memorabilia collectors have something new and innovative to celebrate with the launch of the Signature Series Club, a brand new lineup of tribute beers and collectibles, available exclusively online for an introductory special of $50.

Collectors who join the Signature Series Club will receive four Signature Series limited-edition beers — one new release approximately every three months, in exclusive hand-numbered bottles with matching numbered printer’s proofs, as well as a VIP tour of the brewery, located in Baysville, Ontario near Algonquin Park.

Each release is a new premium quality artisan-brewed beer paying tribute to a different hockey legend. “These are very special beers, paying tribute to some of the greatest hockey players of all time,” said NHL Alumni Association executive director Mark Napier. “It’s wonderful to see them being immortalized in this way.”

 

FIRST SIGNATURE SERIES RELEASE: CHINA WALL – JOHNNY BOWER VIENNA DARK LAGER

Picture of Johnny Bower as a young man.[UPDATE DECEMBER 13, 2013: CHINA WALL IS SOLD OUT. ALL SIGNATURE SERIES ORDERS GOING FORWARD BEGIN WITH THE NEXT RELEASE, TO BE FINALIZED SHORTLY.] Up first is China Wall, featuring Johnny Bower, one of the greatest goaltenders of all time. Bower earned the nickname China Wall due to his fearlessness in goal and because of his “ancient” age.

During 12 seasons with Toronto, Johnny Bower’s fearlessness in goal earned him 200 stitches, a toothless grin and the nickname China Wall. With his patented poke-check, top goalie trophies and four cups, this hall of famer is considered one of the greatest goaltenders of all time. During the twilight of his career Bower donned a mask, for a total of 17 games.

A SPECIAL BREW

China Wall - Johnny Bower Vienna Dark Lager - Bottle and Glass
Four releases per year. Pictured: China Wall – Johnny Bower Vienna Dark Lager

Vienna Dark Lager is an influential beer style first brewed in 1830s Austria. China Wall pours reddish-brown and imparts the warming character of toasted malt with a slight hint of caramel. Clocking in at 7% alc./vol., only 12,000 bottles of China Wall are being produced.

A limited number of each Signature Series release will be available at select LCBOs, but the bottles will not be hand-numbered and they will not be guaranteed to be in stock.

SIGNATURE SERIES CLUB MEMBERSHIP AVAILABLE ONLINE FOR $50

“We are producing each of these Signature Series releases in very limited quantities,” said Lake of Bays Brewing Co. president and CEO Darren Smith. “We anticipate they will sell out quickly, and we know there are real collectors out there who will absolutely want all of them. So we decided to do something a little different to make sure that anyone who really wants them all can get them all. You are guaranteed to receive all four releases if you join the Signature Series Club.”

Go to www.SignatureSeriesClub.com to learn more.

BACKGROUNDER

In June of 2013, the NHL Alumni Association inked a partnership with Lake of Bays Brewing Company to produce a family of hockey-themed beers. Royalties from all NHLAA beer sales go toward the work of the Alumni. Their first beer, Top Shelf Classic Lager, a year-round lager available in tall cans, was released in October. China Wall is their second release, and the first of the Signature Series.

ABOUT NHL ALUMNI ASSOCIATION

The NHL Alumni Association is a registered not-for-profit and charitable organization in Canada and the U.S. that serves as a passionate advocate for greater quality of life benefits for former NHL players, and in which retired NHL players are ambassadors of the game, supporting youth and community through fundraising and charitable initiatives.

Representing a growing global membership base, the NHLAA truly is “Hockey’s Greatest Family.” For more information go to NHLAlumni.net.

ABOUT LAKE OF BAYS BREWING COMPANY

Founded in 2010, Lake of Bays Brewing Company is one of the fastest-growing craft breweries in Ontario. The state-of-the-art brewery, with its retail store and beer garden, is located in Baysville, Ontario.

Lake of Bays beer is available at the brewery and in many LCBOs, Beer Stores, pubs and restaurants across Ontario, and the company has recently expanded into western Canada and the USA. For more information go to LakeofBaysBrewing.ca. To find Lake of Bays beer near you go to BeerFinder.ca on your smartphone.

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To download a printable information page about China Wall with tasting notes, click here.
For more information about Signature Series Club, click here.

For more information contact:

NHL Alumni Association
Dylan Wade
dylanwade@nhlalumni.net
(416) 798-2586 ext. 33

Lake of Bays Brewing Company
Tamsen Tillson
tamsen@lakeofbaysbrewing.ca
(705) 767-2313

Media are invited to contact Tamsen at Lake of Bays Brewing Company to request a sample bottle of China Wall. (Subject to availability.)

On the market less than two months, TOP SHELF scores big

Tried it yet? Go to BeerFinder.ca
Click image to go to www.BeerFinder.ca on your smartphone to find it near you.

TORONTO AND BAYSVILLE (November 29, 2013) – Less than two months after its launch, Top Shelf Classic Lager is scoring big across Ontario and generating solid royalties for the NHL Alumni Association.

Top Shelf Classic Lager is the first beer released after the NHLAA inked a partnership with Lake of Bays Brewing Company in June to produce a family of hockey-themed beers.

A North American-style lager craft brewed in Baysville, Top Shelf is has since its release in October 8 arrived on the shelves and in the fridges of more than 360 LCBOs and 40 pubs and restaurants across the province and in several US states. A portion of sales goes to support the activities of the NHLAA.

“First and foremost, this is a great beer,” said Darren Smith, President and CEO of Baysville, ON-based Lake of Bays Brewing Company, “and we are extremely pleased, though not surprised, with the reception it’s received.”

“It’s been a terrific experience participating in the creation of Top Shelf,” said Mark Napier, Executive Director of the NHLAA, which helps former players transition to life after hockey and raises millions of dollars per year for a variety of charities. “The way it tastes, the logo, the packaging, Top Shelf says hockey. And that’s just what we wanted. We are looking forward to its continued success.”

The duo have plans to distribute Top Shelf to other Canadian provinces and into more US markets before the year is out. A number of other endorsed beer brands are also in the works under the Signature Series category, starting with China Wall – Johnny Bower Vienna Dark Lager, set for release in early December.

SOME PRESS ABOUT TOP SHELF CLASSIC LAGER

MORE ABOUT THE BEER

Info page about Top Shelf Classic Lager
Click for a downloadable version. (PDF file about 700 kb.)

Click image to download a printable PDF information page, including tasting notes, about Top Shelf. (PDF document is 715kb)

Media
Do you have questions or comments?  Would you like a sample of our beer? Email Lake of Bays Brewing Co. Marketing Manager Tamsen Tillson tamsen@lakeofbaysbrewing.ca or call me at (705) 767-2313.

Social media? We’re all over it!
Twitter: @LB_brewing
Facebook is  LOBBrewery
Pinterest | Google+
Handy tags include #TopShelf and @NHLAlumni

Top Shelf launch party

October 10, 2013 — Thanks to everyone who came out for the official launch of Top Shelf Classic Lager, held October 8 at Wayne Gretzky’s Toronto. What a great evening! Check out the Photo Album.

Photo of Walter Gretzky and Adam Evans
Birthday boy Walter Gretzky and Adam Evans of Lake of Bays Brewing.

October 8 also happened to be Walter Gretzky’s 75th birthday, and we were thrilled that he stopped by before and after the game (Leafs vs Colorado — [2-1 Colorado]) to say hello.

Top Shelf Classic Lager is now being shipped to pubs and restaurants as well as LCBOs across the province.

Here are the first establishments in Ontario where you can buy yourself a Top Shelf.

  • Barrie: Locker Room
  • Bracebridge: The Old Station Restaurant
  • Brooklin: 1837
  • Hamilton: Doors Pub
  • Harcourt: White Pines Shores
  • North Bay: Boston Pizza, Wacky Wings
  • Oakville: Southside Cottage Grill
  • Port Credit: Crooked Cue
  • Sault Sainte Marie: Wacky Wings
  • St. Catharines: Kim’s Wooden Nicol
  • Sudbury: Wacky Wings
  • Timmins: Wacky Wings

Look for Top Shelf at your local LCBO, or have a look on our phone-friendly mobile app: BeerFinder.ca; where you can find all of Lake of Bays’ beers are available near you.

Hope you enjoy it!