April 11, 2014 — This just in. Spark House Red Ale has just been released in 473mL tall cans, and we think they’re beautiful. You can find them at the LCBO. LCBO Item # 380329. Mmmmm….
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April 4, 2014 — Lake of Bays and the NHL Alumni Association are proud to announce that Top Shelf Classic Lager has received a silver trophy for best North American Lager at the 2014 Ontario Brewing Awards.
Brewed in partnership with the NHL Alumni Association, Lake of Bays’ Director of Field Marketing and Event Management Mitch Kacsmar was on-hand to receive the hardware at a ceremony held on Thursday April 3 at the Gladstone Hotel in downtown Toronto.
“When Lake of Bays became the official brewery of the NHL Alumni Association last June, we began talking about develop a lager that would be the go-to for craft beer drinkers and mainstream beer drinkers alike,” said Mitch. “Since Top Shelf was released into the market in October we’ve had great feedback; people love it, sales are great, and it’s had solidly enthusiastic reviews. But to me, this award makes if official. Top Shelf is a lager that everyone can love.”
Ontario: Top Shelf is available at the brewery in Baysville and at select LCBOs, Beer Stores, and pubs and restaurants across Ontario. Go to BeerFinder.ca on your smarphone to find it near you.
Alberta and Manitoba: Top Shelf is also available at Sobey’s in Alberta and at LiquorMart in Manitoba.
United States: Top Shelf is also available in the northeastern US. Contact our US sales agent EsberBeverage.com to find it near you.
If you would like information about making Top Shelf available in your store, restaurant or territory, contact Director of Sales Graham McIntosh at (705) 767-2313 or firstname.lastname@example.org.
Pilgrims can make their way to view the trophy at its place of honour at the brewery. Check our retail store hours before setting out.
Spring is here!
That’s our story and we’re sticking to it. As we wait for Mother Nature to finish toying with our heads and our hearts, here’s what’s new around Lake of Bays.
SPRING MAPLE RETURNS
Made in partnership with the Ontario Maple Syrup Producers’ Association, this unique seasonal is available for a limited time.
Ask for it at your LCBO and watering hole. Find it on BeerFinder.ca.
WE WON! WE WON!
Lake of Bays Brewing and our advertising agency We Are Tonic recently won a CASSIE Award, in the Packaged Goods Beverage category, for our rebrand.
Remember when Crosswind and Spark House were LB Pale Ale and Rousse?
CASSIE Awards recognize business success in marketing. Read all about it here.
CUJO COMING SOON
Much excitement around the office as we prepare for the release of our second Signature Series brew. Cujo is a delicious Imperial Golden Ale paying tribute to renowned goaltender Curtis Joseph.
LAKE OF BAYS MONSTER
It’s not enough that Lake of Bays is one of the most beautiful and charming locales in Ontario, but –hooray!– now we get our very own monster to spice things up.
Look for the story, the tour, the t-shirt. Eat the hot sauce. Yes, whether or not you believe in the Lake of Bays Monster, we predict you are going to be hearing more about it in 2014…
LACE UP WITH NHL ALUMNI
Do you love hockey? Do you love to play hockey? How about strapping on the skates to play with some hockey heroes from the past?
Lake of Bays Brewing Co. and the NHL Alumni Association are organizing a hockey game and we want YOU on the ice with us.
The game will take place on May 10th in Sudbury, ON and will feature NHL Alumni members Mark Napier, Mike Pelyk, Bill Derlago, Jack Valiquette and more. Learn more.
NOT JUST IN BAYSVILLE, YOU SAY?
Of course you knew that our beer is available right across Ontario, right? If it’s a two-dog Ontario town, chances are you can pick up some of Baysville’s own barley nectar.
Now we’re going further, much further. Our beer is now available in Manitoba, Alberta, New Brunswick and Newfoundland, as well as New York, Ohio, Michigan and Illinois. It’s all part of our plan to take over the world. Stay tuned. Much more to come.
We hope you enjoy hearing from us. Please stay in touch.
Come visit! Yes. In person. So quaint and old fashioned, but we encourage it! Here at the brewery we have a store with refreshments, merchandise, a beer patio, and free tastings and tours. Check out our website (www.lakeofbaysbrewing.ca) for hours and more.
Check out our blogsite (www.lakeofbaysbrewingnews.ca) for the latest news.
You can always email us directly at email@example.com.
Wherever your neck of the woods may be, we would love it if you’d indulge in a Lake of Bays brew from time to time. Find out where our beer is available near you in Ontario at BeerFinder.ca on your smartphone.
Hot off the presses: We are putting together a webpage to help you find us further afield. Email Tamsen in marketing if you’d like to know about it when it’s time for the big reveal.
Until next time,
Gloria (lovin’ the mini kegs, above), Tamsen (marketing manager who whipped this baby up), Darren (big boss) and the rest of the Lake of Bays Brewing team.
Forget Wiarton Willy. Here’s a beacon of warmer days to come tailored to the craft beer lover. As of March 1, you can pick up Spring Maple Belgian Blonde Ale at the LCBO.
Made in partnership with the Ontario Maple Syrup Producers’ Association, we’re pretty sure you’ve never had a Belgian ale like it.
Brewed with Belgian yeast (natch), sweet malt, noble hops and Ontario maple syrup, Spring Maple Belgian Blonde Ale clocks in at a hearty 7% alc./vol. and IBUs at a mere 13. “Not all beers have to be hoppy,” says head brewer Dan Unkerskov.
You can find Spring Maple at participating LCBOs (LCBO product number 333476). Note that it will take a few days for the beer to arrive and hit the shelves. Spring Maple is also available on tap at select pubs and restaurants across Ontario.
Go to www.beerfinder.ca on your smartphone to find the one nearest you.
And remember, once it’s gone, it’s gone! Until next year.
NEW CONTEST GIVES FANS A CHANCE TO PLAY ALONGSIDE HOCKEY LEGENDS
Baysville, ON — (February 25, 2014) If you’ve ever dreamed of playing a game shoulder-to-shoulder with your hockey heroes (and what hockey nut hasn’t?), we introduce Lace Up with the NHL Alumni, a contest that gives you a shot at doing just that.
The NHL Alumni Association and its official brewery partner, Lake of Bays Brewing Company, are putting on a game and after party in Sudbury on Saturday May 10, and they have reserved 18 spots for hockey fans to play alongside the likes of Mark Napier, Mike Pelyk, Bill Derlago, Jack Valiquette and more.
THREE WAYS TO ENTER
Ten positions will be filled by LCBO ballot, seven will come from participating pubs and restaurants and one via Facebook.
AT THE LCBO
Look for ballots at nearly 70 participating LCBOs across Central and Northern Ontario.
AUTOGRAPH SESSIONS WITH MATTHEW BARNABY, MARTY MCSORLEY AND MORE
NHL Alumni will be dropping by for an awareness-raising autograph session at the following times and places:
- March 6: Matthew Barnaby in Sault Ste Marie
- March 8: Marty McSorley and Matthew Barnaby in North Bay
- March 15: Timmins, Sudbury, Barrie. NHL Alumni to be announced.
Email us for a list of times and locations. The LCBO draw will take place on the week of March 20.
PUBS & RESTAURANTS IN BRACEBRIDGE, NORTH BAY AND SUDBURY
Seven positions will be awarded from a handful of participating pubs and restaurants: The Old Station Restaurant in Bracebridge, Boston Pizza North Bay, and Overtime Sports Bar and Grill (the site of the post-game party) in Sudbury.
From March 4 to April 25, patrons fill out a ballot to enter. The ballots also double as scratch and win tickets, awarding NHL Alumni memorabilia and discounts for Signature Series Club membership. (Signature Series Club is an online beer and collectables club launched in December by Lake of Bays Brewing and the NHLAA. Go to www.signatureseriesclub.com to learn more.)
WALTER GRETZKY PERSONAL APPEARANCE AT BOSTON PIZZA IN NORTH BAY
Walter Gretzky, aka the Great One’s dad, came around for an appearance and autograph session at Boston Pizza in North Bay on Saturday March 8 from 11:30 am to 12:30 pm.
The licensee draw will take place in late April.
One lucky Facebook friend who tells their hockey story will get to play. The winner of that one will receive an overnight for two in Sudbury as well. Go to our Facebook Page to enter.
WHY WE ARE DOING IT
“Since partnering with the NHL Alumni last summer we have had the privilege of meeting dozens of former players and even playing hockey with some of them,” said Lake of Bays Brewing president Darren Smith. “These are terrific guys and more than anything they love a chance to meet new people and to get out and play. Lace Up with the NHL Alumni is a great way to facilitate that while increasing awareness of our NHLAA brands, including Top Shelf Classic Lager.”
One of Ontario’s fastest-growing craft breweries, Lake of Bays Brewing Company has four year-round beers and four seasonal beers (a new release every three months.) Lake of Bays is the official brewery of the NHL Alumni Association.
You can also keep up with the latest news about Lake of Bays Brewing Company at www.lakeofbaysbrewing.ca and on our blog at www.lakeofbaysbrewingnews.ca. We are also very active on Facebook, Twitter, Pinterest, Flickr and other social media.
Questions? Feel free to contact us at firstname.lastname@example.org, or phone (705) 767-2313. Ask for Tamsen.
TORONTO AND BAYSVILLE (January 16, 2014) — Lake of Bays Brewing Company and the NHL Alumni Association proudly announce that Curtis Joseph is the next hockey legend to be honoured in their Signature Series lineup of limited-release beers. The Cujo brew is scheduled to be released in early March. Renowned throughout the 1990s for his lightning reflexes and his post-season prowess with St. Louis, Edmonton, and Toronto, the man in the rabid dog mask notched an astounding 448 wins during his 21-year professional career in net (1989-2010). An exemplary leader and fearsome opponent, CuJo represented Canada at the World Championships and World Cup of Hockey in 1996, and in Salt Lake City in 2002 helped bring home the gold. INTRODUCING: CUJO IMPERIAL GOLDEN ALE
Two-row pale malt and American cascade hops give this Imperial Golden Ale an aromatic hint of citrus, toasted grains and caramel. Magnum hops balance it off with a gentle bittering — IBUs clock in at 34 — curbing the sweetness and quenching the palate. 8% alc./vol.
AVAILABILITY Signature Series beers are sold online as part of the Signature Series Club, a four-release line-up of limited-edition brews and collectables available throughout Ontario. Go to SignatureSeriesClub.com to learn more and to reserve yours. The individual Signature Series brews are also sold as stand-alone purchases available for a limited time at some LCBOs. Go to BeerFinder.ca on your smartphone to find the ones nearest you. (They sell out quickly so a call to the store before heading out is recommended.) BACKGROUNDER In June of 2013, the NHL Alumni Association inked a partnership with Lake of Bays Brewing Company to produce a family of hockey-themed beers. Royalties from all NHLAA beer sales go toward the work of the Alumni. Their first beer, Top Shelf Classic Lager, available in tall cans year-round, was released in October. China Wall, their second release, and the first of the Signature Series, was released in December.
January 18, 2014 – None other than Mr. Johnny Bower himself dropped by to say hello, sign some bottles of China Wall and to pose for a few photos, brightening up a chilly January afternoon on Scotiabank Hockey Day in Canada.
Johnny first stopped by the Summerhill LCBO — quite a place, if you’ve never been there do check it out — and then later spent some time at Boston Pizza on Front Street.
And most of all, thank you, Mr. Bower, for sharing some stories about your legendary career, and for being your gracious self. It was great to meet you.
From Darren, Scott, Adam and the rest of us at Lake of Bays Brewing Company.
Click on any of the images here to visit our Flickr page and view our photo album from the day. Contact us directly if you would like a high resolution copy of any of them.
CHINA WALL REVIEW IN GLOBE AND MAIL
“The beer, sold in a 750-millilitre bottle, does the man proud,” writes reviewer Beppi Crosariol. Read the full article here.
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Media enquiries, contact Lake of Bays Brewing Marketing Manager Tamsen Tillson at email@example.com
January 2, 2014, BAYSVILLE — The mercury may be a wee bit low for comfort, but buck up, bundle up, and get out there. There’s plenty to keep our engines running at Lake of Bays Brewing Company.
January 4, 2014: NHL Alumni Tour is playing in Bracebridge to raise dollars for local charities. Tickets are $22, but if you follow us on Twitter or Facebook you could win tickets! For more about the tourney go to benefithockey.com
January 16-18: London Food & Wine Show. Arrive hungry, and thirsty! Look for Lake of Bays Brewing Company. More about the show and how to get your tickets here.
January 18: Johnny Bower himself, one of the greatest goaltenders of all time and the honouree of our Signature Series tribute brew China Wall, will be appearing at the LCBO Toronto Summerhill on January 18, Hockey Day in Canada. He will be signing bottles of China Wall and chatting up visitors from about 1:30 to 2:15, and then he’ll be heading to Boston Pizza on Front Street for more of the same. Come meet one of the greatest hockey legends of all time.
January 24-26: National Bridal Show, Toronto – Your special day deserves special beer, don’t you think? Go say hello to Nadine, who’s bringing Lake of Bays to the National Bridal Show, at the Direct Energy Centre, Exhibition Place Toronto.
January 25: Hockey Night in Haliburton. Come see the world premiere of There’s Something in the Water, a riveting documentary that follows the rise of Haliburton’s many sons who have become hockey sensations. You can view the trailer here. Organizers are shooting for 2,000 to 3,000 attendees, making this event the biggest Haliburton has ever seen. Read a Highlander article about the event.
February 1: Launch of Spring Maple Belgian Blonde Ale. Brewed in association with the Ontario Maple Syrup Producers Association using Ontario maple syrup, this limited-edition seasonal ale was a real hit last year. Look for it at the LCBO and at select licensees using beerfinder.ca on your smartphone.
And remember, the days are getting longer! Before you know it you’ll be sipping a cold one on the dock.