Lace Up with NHL Alumni

NEW CONTEST GIVES FANS A CHANCE TO PLAY ALONGSIDE HOCKEY LEGENDS

Lace Up with the NHLAA posterBaysville, ON — (February 25, 2014) If you’ve ever dreamed of playing a game shoulder-to-shoulder with your hockey heroes (and what hockey nut hasn’t?), we introduce Lace Up with the NHL Alumni, a contest that gives you a shot at doing just that.

The NHL Alumni Association and its official brewery partner, Lake of Bays Brewing Company, are putting on a game and after party in Sudbury on Saturday May 10, and they have reserved 18 spots for hockey fans to play alongside the likes of Mark Napier, Mike Pelyk, Bill Derlago, Jack Valiquette and more.

THREE WAYS TO ENTER

Ten positions will be filled by LCBO ballot, seven will come from participating pubs and restaurants and one via Facebook.

AT THE LCBO

LCBO-Display1Look for ballots at nearly 70 participating LCBOs across Central and Northern Ontario.

AUTOGRAPH SESSIONS WITH MATTHEW BARNABY, MARTY MCSORLEY AND MORE

NHL Alumni will be dropping by for an awareness-raising autograph session at the following times and places:

  • March 6: Matthew Barnaby in Sault Ste Marie
  • March 8: Marty McSorley and Matthew Barnaby in North Bay
  • March 15: Timmins, Sudbury, Barrie. NHL Alumni to be announced.

Email us for a list of times and locations. The LCBO draw will take place on the week of March 20.

PUBS & RESTAURANTS IN BRACEBRIDGE, NORTH BAY AND SUDBURY

Lace Up button to be worn by servers at participating licensees.Seven positions will be awarded from a handful of participating pubs and restaurants: The Old Station Restaurant in Bracebridge, Boston Pizza North Bay, and Overtime Sports Bar and Grill (the site of the post-game party) in Sudbury.

From March 4 to April 25, patrons fill out a ballot to enter. The ballots also double as scratch and win tickets, awarding NHL Alumni memorabilia and discounts for Signature Series Club membership. (Signature Series Club is an online beer and collectables club launched in December by Lake of Bays Brewing and the NHLAA. Go to www.signatureseriesclub.com to learn more.)

WALTER GRETZKY PERSONAL APPEARANCE AT BOSTON PIZZA IN NORTH BAY

Walter Gretzky, aka the Great One’s dad, came around for an appearance and autograph session at Boston Pizza in North Bay on Saturday March 8 from 11:30 am to 12:30 pm. 

The licensee draw will take place in late April.

FACEBOOK

Facebook Banner featuring Lace Up contestOne lucky Facebook friend who tells their hockey story will get to play. The winner of that one will receive an overnight for two in Sudbury as well. Go to our Facebook Page to enter.

WHY WE ARE DOING IT

Photo of NHLAA game in Bracebridge, January 2014
NHLAA play a fundraiser game in Bracebridge, January 2014

“Since partnering with the NHL Alumni last summer we have had the privilege of meeting dozens of former players and even playing hockey with some of them,” said Lake of Bays Brewing president Darren Smith. “These are terrific guys and more than anything they love a chance to meet new people and to get out and play. Lace Up with the NHL Alumni is a great way to facilitate that while increasing awareness of our NHLAA brands, including Top Shelf Classic Lager.”

One of Ontario’s fastest-growing craft breweries, Lake of Bays Brewing Company has four year-round beers and four seasonal beers (a new release every three months.) Lake of Bays is the official brewery of the NHL Alumni Association.

You can also keep up with the latest news about Lake of Bays Brewing Company at www.lakeofbaysbrewing.ca and on our blog at www.lakeofbaysbrewingnews.ca. We are also very active on Facebook, Twitter, Pinterest, Flickr and other social media.

Questions? Feel free to contact us at info@lakeofbaysbrewing.ca, or phone (705) 767-2313. Ask for Tamsen.

Good luck!