NHL Alumni Association

Top Shelf Vienna Lager

Available all year round, the Vienna Lager is our latest in the Top Shelf lineup as the official beer of the NHL Alumni Association. This copper coloured lager is craft brewed in small batches using all-natural ingredients. More…

Lake of Bays Brewing is proud to team up with the NHL Alumni Association to bring you a stellar line-up of hockey-themed craft beers. Founded in 1999, the NHL Alumni Association (NHLA) is a not-for-profit organization devoted to supporting former professional hockey players in their transition to life after hockey and harnessing the power of those players to support the development of healthy communities across North America. The NHLA prides itself on raising millions of dollars annually in support of a variety of charitable initiatives.

Mike Krushelnyski TorontoThe NHL Alumni Association has been a great support system in my transition to life after the game. The association has also provided me with the opportunity to give back to communities and charities through fundraisers and events. I take pride in giving back through game that has given me so much.” – Mike Krushelnyski (NHL’er 1982-1995)

A portion of the proceeds of each beer sold through our collaboration goes to support the NHL Alumni Association and its activities. Since 2013, we have raised more than $100,000 on behalf of the NHLA and the various charitable causes it supports.

  • Law Enforcement Torch for Special Olympics
  • Help a Child Smile
  • Camp Maple Leaf
  • Baycrest Hospital
  • Boston Children’s Hospital
  • Jewish General Hospital
  • Alzheimer’s Society of Alberta
  • Gordie Howe Centre for Alzheimer’s Research
  • Alzheimer’s Society of British Columbia

For more information on the NHL ALumni Association, please visit www.nhlalumni.org

Our flagship Top Shelf brand is available throughout Ontario and select other provinces within Canada. Next time you’re at your local beer store or liquor store, why not give it a try – after all, what could be better than delicious craft beer that supports our national game?


NHL Alumni Signature Series: Past Editions