NHLAA / LB sign new deal

FOR IMMEDIATE RELEASE

NHL Alumni, Lake of Bays Brewing Company partner to launch lineup of quality craft beers

TORONTO and BAYSVILLE (June 18, 2013) – The NHL Alumni Association and Lake of Bays Brewing Company are proud to announce plans to drop the puck on a new family of collaboratively-produced beers, with the initial launch set for fall 2013.

“We are extremely honoured that the NHL Alumni have chosen Lake of Bays Brewing Company to be their official beer and for us to be part of ‘Hockey’s Greatest Family’,” said Darren Smith, president and founder of Lake of Bays Brewing Company. “The NHL Alumni is a wonderful organization and we are thrilled that proceeds from the sales of these new products will go to the NHL Alumni in support of its alumni and charitable causes.”

Smith confirmed that the first beer to hit stores will be a lager, traditionally brewed in small batches using only natural ingredients. Similarly crafted special release and collector brews are expected to soon follow the initial launch, targeted for October 2013.

“Lake of Bays Brewing Co. approached us with the idea of creating a product associated with our organization and the history of the game,” said Mark Napier, executive director of the NHL Alumni Association. “They brew great quality beer, have an excellent marketing strategy and equally important, they are team players that understand the importance of our association and our many causes.”

About NHL Alumni

NHL Alumni logoThe NHL Alumni Association is a registered not-for-profit and charitable organization in Canada and the U.S. that serves as a passionate advocate for greater quality of life benefits for all former NHL players. The Association eagerly pursues greater benefits and the implementation of programmatic services devoted to enhancing the lives of retired NHL players and their families.

The NHLAA serves its retired player members and their families through the NHL Alumni Association and supports youth and community charities through various charitable initiatives. Since inception in 1999 the NHL Alumni has made significant impact on both the retired player community as well as children’s charities.

The NHLAA has chapters in almost every NHL city and is home to the largest membership association for retired professional hockey players. Representing a growing global membership base, the NHLAA truly is “Hockey’s Greatest Family.”

About Lake of Bays Brewing Company

Lake of Bays Brewing Co. logoEstablished in 2008, Lake of Bays Brewing Company is one of the fastest-growing craft breweries in Ontario. Lake of Bays Brewing is dedicated to making the finest in premium craft beer; tried-and-true year-round brands, as well as exciting seasonal beers. The state-of-the-art brewery, with its retail store and beer garden, is located in Baysville, Ontario.

Lake of Bays Brewing’s beer is available at the brewery and in many LCBOs, Beer Stores, pubs and restaurants across Ontario. The company has recently expanded into western Canada and the USA. Currently open seven days a week, the brewery offers free tours and sampling. Call (705) 767-2313 to book your tour. For more information and for retail hours go to www.lakeofbaysbrewing.ca

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For more information contact:

NHL Alumni Association
Dylan Wade; dylanwade@nhlalumni.net
(416) 798-2586 ext. 33
www.nhlalumni.net

Lake of Bays Brewing Company
Tamsen Tillson; info@lakeofbaysbrewing.ca
(877) 646-6586
www.lakeofbaysbrewing.ca