May 1, 2014 — Hey Northern Ontario craft beer and hockey lovers,
We hope you had a chance to participate in our Lace Up with the NHL Alumni contest to play in a game with your hockey heroes. The ballots are all in; the contest is now closed. We will now select our winners.
Drumroll please! (Sound of paper crinkling, as we are reaching into — what else — empty 2-4 case to draw out names, one at a time…)
Congratulations to our Lace Up with the NHL Alumni Contest winners!
There are 15 people jumping up and down right about now, pumping their fists in the air madly. These folks get to play in a game with the likes of Mark Napier, Bill Derlago, Mike Pelyk, Jack Valiquette, and more! Lucksters.
Thanks to everyone who filled out a ballot. For those of you who did not win, we feel your pain. There were a lot of you, so we are feeling the love as well, and we’re already looking to the next contest.
Want to know about it? Lots of ways for you to do so. You can join our email list here. Go to our main website at www.lakeofbaysbrewing.ca. We’re also on Facebook, Twitter, Instagram, Pinterest, Flickr, you name it. And you can always phone 705-767-2313 or email us at firstname.lastname@example.org.
BAYSVILLE, ON — August 19, 2013 — Lake of Bays Brewing Company and the NHL Alumni Association are proud to reveal the name and look of their first official collaboratively-produced beer: Top Shelf Classic Lager.
“Top Shelf is when you score high in the net, and of course it’s the kind of superlative we’re looking for in all the beers we make,” said Lake of Bays Brewing Co. president and founder Darren Smith.
Tall cans of Top Shelf Classic Lager are set to arrive in LCBOs and on tap at select Ontario pubs and restaurants in the fall. The beer will be available all year around.
Distribution to other Canadian provinces and the northeastern United States is scheduled to follow in late fall or early 2014.
Lake of Bays Brewing Company and the NHL Alumni Association signed a deal to team up to produce a family of hockey-themed beers in June. Top Shelf is their first release. The duo’s first limited-release Signature Series specialty brew is in development, with more to follow.
A portion of the proceeds from NHLAA beer sales will go to support the activities of the NHL Alumni Association.
About Lake of Bays Brewing Company
Established in 2008, Lake of Bays Brewing Company is one of the fastest-growing craft breweries in Ontario. Top Shelf Classic Lager joins Lake of Bays Brewing’s line-up of year-round beers, Crosswind Pale Ale, Rock Cut Baysville Lager, and Spark House Red Ale. The company releases limited-edition brews every season: Spring Maple Belgian Blonde Ale (February), River Walker Summer Ale (May), 10Point IPA (August), Old North Mocha Porter (November).
Lake of Bays Brewing’s beer is available at the brewery and in many LCBOs, Beer Stores, pubs and restaurants across Ontario. The company has recently expanded into western Canada and the United States. For more information go to www.lakeofbaysbrewing.ca
About NHL Alumni Association
The NHL Alumni Association is a registered not-for-profit organization in Canada and the U.S. that serves as a passionate advocate for greater quality of life benefits for all former NHL players.
The NHLAA serves its retired player members and their families through the NHL Alumni Association and supports youth and community charities through various charitable initiatives. Since inception in 1999 the NHL Alumni has made significant impact on both the retired player community as well as children’s charities.
The NHLAA has 28 Chapters in North America and represents retired professional hockey players globally. The NHLAA is truly “Hockey’s Greatest Family.” For more, visit http://www.NHLAlumni.net