Introducing Top Shelf Classic Lager

October 4, 2013 — We’re proud to announce the launch of Top Shelf Classic Lager, the official beer of the NHL Alumni Association, arriving at LCBOs and select Ontario pubs and restaurants in early October.

About Top Shelf Classic Lager

Picture of Top Shelf Classic Lager, can and glass.

Top Shelf Classic Lager, official beer of the NHL Alumni Association

Top Shelf Classic Lager is the first collaborative brew created by Lake of Bays Brewing Company in partnership with the NHL Alumni Association after the two inked a three-year deal in June to produce a family of hockey-themed beers. (View press release)

An American-style lager with 4.5% alc./vol., Top Shelf is craft brewed in small batches in Baysville Ontario, using top quality noble hops and Canadian malt. (Download a printable PDF of Top Shelf Information Page)

The duo plan to distribute to other Canadian provinces and to parts of the United States later this year. Top Shelf enjoyed a warm reception at its initial launch into the US market at the National Beer Wholesalers Association in Las Vegas this week. (This craft beer is for you, bud, Las Vegas Review Journal, October 2nd.)

About the NHL Alumni Association

The NHL Alumni Association is a registered not-for-profit and charitable organization in Canada and the U.S. that serves as a passionate advocate for greater quality of life benefits for all former NHL players. The Association eagerly pursues greater benefits and the implementation of programmatic services devoted to enhancing the lives of retired NHL players and their families.

The NHLAA serves its retired player members and their families through the NHL Alumni Association and supports youth and community charities through various charitable initiatives. Since inception in 1999 the NHL Alumni has made significant impact on both the retired player community as well as children’s charities.

The NHLAA has chapters in almost every NHL city and is home to the largest membership association for retired professional hockey players. Representing a growing global membership base, the NHLAA truly is “Hockey’s Greatest Family.”

About Lake of Bays Brewing Company

Established in 2008, Lake of Bays Brewing Company is one of the fastest-growing craft breweries in Ontario. Lake of Bays Brewing is dedicated to making the finest in premium craft beer; tried-and-true year-round brands, as well as exciting seasonal beers. The state-of-the-art brewery, with its retail store and beer garden, is located in Baysville, Ontario.

Lake of Bays Brewing’s beer is available at the brewery and in many LCBOs, Beer Stores, pubs and restaurants across Ontario. The company has recently expanded into western Canada and the USA. Currently open seven days a week, the brewery offers free tours and sampling. Call (705) 767-2313 to book your tour. For more information and for retail hours go to